Innovative Brands
Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years.
Persil, Somat, Fa, Gliss Kur, Pritt, Metylan, Liofol or Loctite – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
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Maximum performance in stain removal even in cold water is the promise offered by Persil Gold Plus Cold Active marketed in Eastern Europe – which means that the laundry gets clean at low wash temperatures, saving energy and helping the environment. www.henkel-cee.com
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Persil ActicPower is particularly economical, offering a high yield plus its full laundry power from just 15 degrees Celsius. Available in a small, handy bottle. And Persil Hygiene Rinse ensures enhanced laundry hygiene, particularly at low wash temperatures. www.persil.de
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Somat 9 – nine functions for an even better dishwashing result with the addition of two new components: an odor neutralizer to combat unpleasant smells and an Extra-Dry function to ensure that water runs evenly and effectively from the washed items. Launched in Western Europe and in Central and Eastern Europe, Somat Perfect Gel is the first multi-functional gel to hit those machine dishwashing product markets. www.somat.de
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Marketed in the USA, innovative Purex Complete 3-in-1 laundry sheets combine the performance of a detergent with a fabric softener while also preventing the build-up of wash static in the drier. Plus: CO2 emissions attributable to transportation are reduced by almost 70 percent and packaging materials by some 45 percent. www.purex.com
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Dial is continuing to generate momentum in North America, launching its latest innovation Dial NutriSkin with fruit oils – the first body care product line with nourishing fruit oil pearls for that deep-down moisturizing and freshness effect. www.dialsoap.com
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Schwarzkopf Essential Color – our first 100 percent permanent hair colorant without ammonia and with nature-based ingredients such as lychee and white tea for a deeply lustrous color offering long-lasting gray coverage. www.essentialcolor.com
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Syoss – professional hair care at an affordable price. Developed and tested in cooperation with stylists, the formulations offer salon-standard hair beauty on a daily basis and are available in retail stores. The Syoss launch was Europe’s most successful in the hair care sector in 2009. www.syoss.de
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Dial Anti-Ox body wash with cranberries and anti-oxidant pearls – the most successful body wash launch in the USA. Gently cleans and protects the skin from harmful environmental influences. www.dialsoap.com
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This first-ever water-borne paint simulator imitates repair paintwork on automobiles, enabling easy, fast and early identification of unevenness before the actual paint is applied. Teroson Quick-Check significantly reduces the need for expensive rework. www.loctite.com/quickcheck
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Loctite 5188 flange sealant is particularly suitable for use in engines, gear units and pumps. It remains superflexible yet adheres very well to metallic substrates even after long exposure to high temperatures and chemical attack. www.loctite.com
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Technomelt Supra Cool 130 – a newly developed hotmelt adhesive for packaging that works at a significantly lower application temperature to reduce energy consumption. It also offers extremely high adhesive strength, outstanding flowability and a substantially wider range of application suitability. www.technomelt.com
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A major advancement for semiconductor packaging technology. The placement of miniature electronic components requires enormous precision. With Ablestik SelfFilleting, the die attach process is much faster and more reliable. A dot of the new material is carefully dispensed and then the capillary forces of the product draw it out to the edge of the die where it automatically stops. The material also controls the bondline thickness. www.henkel.com/ablestik